Cal Faino

Partner and Chief Strategy Officer
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Cal Faino is a 36 year veteran of Consumer Marketing, including 31 years with R.J. Reynolds Tobacco Company. As Senior Director of Database Marketing at RJR, he led the Tobacco Industry’s premier database marketing department. After retiring from RJR in 2007, Cal joined Concinnity Marketing as Chief Strategy Officer and Partner. Drawing on his extensive experience and problem-solving skills, Cal works with Concinnity’s clients to design and implement data-driven marketing programs that deliver measurable results.


Cal’s Passion
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Cal’s passion is skiing. Growing up in Idaho, he was able to ski many of the great resorts in the West—Sun Valley, Jackson Hole, Alta, etc…—on a regular basis. He loves fresh snow and carving turns on a steep slope. He loves the quiet and the smell of pine. He enjoys relaxing in a lodge and reliving the day with friends. Since moving to North Carolina more than 30 years ago, Cal mostly skis the slopes in North Carolina, West Virginia, and Virginia. However, he still makes an annual trip out West to ski the big mountains with his family. Cal is always looking for folks who want to go skiing, either at the local ski resorts or out West.

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