Marketing Articles

The Super Bowl: The Largest, Most Anticipated, and Most Expensive Marketing Event Ever

Super Bowl commercials were once tightly held secrets, locked away in a secure location until they were aired . . .

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Database Marketing and Measuring Return on Investment

With more focus than ever on budgets and program expenditures, it is crucial that marketers show a positive return on investment for their efforts . . .

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What can marketers learn from local business owners about marketing?

As a consultant, I am often asked by small business owners for marketing ideas to help their company grow . . .

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Maker’s Mark’s Loyal Customers Saved Them from Themselves

After backlash from customers, the producers of Maker’s Mark are reversing its decision to cut the amount of alcohol in its famous bourbon recipe . . .

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Spring Training for Your Marketing Plan

It’s that time of year again. Pitchers and catchers reported in mid-February and Spring Training games started this week . . .

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User Experience (UX) and Relationship Marketing

In the case of the automakers, they understand that the iOS and Android smartphone experience is made better by the enormous number of apps available . . .

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